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Are you a Marketing and Communications leader seeking a senior leadership opportunity in an inclusive, innovative environment? Masis Professional Group is recruiting for an exciting Marketing and Strategic Communications opportunity at Holyoke Community College (HCC) in Holyoke, Massachusetts.


The Director of Marketing and Strategic Communications leads the strategy and execution of the college’s comprehensive, multi-channel marketing and communications plans to support HCC’s mission, vision, programs and services, and to enhance the college’s stature and value to its audiences. Reporting to the Vice President of Institutional Advancement, the Director develops and implements integrated marketing and communications strategies to support enrollment, retention, and constituent engagement. A strong communicator, innate collaborator, creative problem solver and exceptional writer, the Director will work closely with colleagues across the college to advance strategic priorities.




  • Bachelor’s degree in marketing, communications, public relations, or related area with at least seven years’ experience in marketing, public relations, or closely related field.
  • Demonstrated creativity, imagination, originality and talent in branding, digital marketing, message development and strategic marketing, with the ability to foster creativity in others, build consensus among colleagues and effectively present to college leadership and advisory and governing boards.
  • Effective leadership skills with the ability to manage and directly supervise staff and influence and collaborate with people and departments.
  • Commitment to diversity, equity, and inclusiveness.
  • Experience and proficiency in budget development and project management.
  • Strong writing, editing, creative concept development, and oral and written presentation skills.




  • Master’s degree in marketing, communications, public relations journalism or related area.
  • Experience in higher education.
  • Knowledge of the Massachusetts public higher education system, and understanding of issues affecting public higher education locally, regionally, and nationally.


The Director of Marketing and Strategic Communications will lead the strategy and execution of the college’s comprehensive, multi-channel marketing and communications plan to support HCC’s mission. If this sounds like you, please submit your resume and cover letter to by June 29th, 2022. We look forward to speaking with you!


This is a 40-hour per week, benefits-eligible, direct hire opportunity. Holyoke Community College is committed to excellence and opportunity through diversity in education and employment. Holyoke Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, creed, religion, color, gender, sexual orientation, age, disability, genetic information, maternity leave, and national origin, in its education programs or employment.

    • Location: Anywhere
    • Date posted:
    • Salary:$80000 - $87000