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Digital Advertising Specialist: 

Masis Professional Group is currently working with a dynamic and growing advertising agency with a fun and hard-working culture. We are seeking a digital advertising specialist who has a proven track record in running comprehensive SEM campaigns that include paid search, display, video, retargeting, geo-targeting, paid social, streaming and more. Additionally, this person will support SEO efforts including keyword research and devising strategies to elevate our clients’ digital exposure.

This is not a telecommuting opportunity or an entry-level position.

DIGITAL ADVERTISING SPECIALIST CORE RESPONSIBILITIES:

  • Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat and other social platforms, as well as re-targeting and display
  • Develop digital proposals and SEO strategy presentations
  • Manage digital advertising budgets
  • Continuously improve tracking, reporting and profitability of the SEO and SEM efforts
  • Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings
  • Manage the build of landing pages for each digital campaign
  • Assure Google Analytics and Google Ads are linked for reporting
  • Maintain expertise in social media, digital and SEO trends and best practices
  • Maintain expertise in digital and social media, SEM and SEO trends and best practices

ABOUT YOU:

  • Bachelor’s degree in advertising, marketing, business, communications or related field
  • Minimum of 3 years of SEM experience
  • Google AdWords Certification (preferred)
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
  • Great presentation skills
  • Proficiency in all digital media executions
  • Solid organizational and communication skills
  • Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines
  • Skill to develop rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
  • Strong verbal and written communications skills, including meeting facilitation and presentations
  • Ability to work independently and cooperatively with a team in a creative and fun working environment
  • Understanding of agency capabilities, vision and mission
  • Use of agency resources/tools appropriately and efficiently


    • Job type: Permanent
    • Location: Springfield
    • Date posted:
    • Salary:$45000 - $65000